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Ricoh’s arm launches mobile visual search platform - Ocutag

Ricoh India Ltd. | Engineering - Industrial Equipments | Capital Goods & Industrial Consumables | BSE: 517496 | NSE:

09 Apr 2013 Evaluate

Ricoh Company’s subsidiary - Ricoh Innovations Corporation has launched a mobile visual search platform - Ocutag, the first product from its newly formed Visual Services and Solutions Business Unit. The first implementation for this technology has been done with Disney UTV Digital’s new smartphone app in India.

Disney UTV Digital has launched its ‘UTV Stars’ mobile app for smartphones powered with the Ocutag platform. The Augmented Reality feature called Snap Search connects users to their favorite Bollywood stars and allows them to click a snap of a movie poster to provide easy access to customized content like movie trailers, behind the scenes videos, Tweets, pictures and more.

The UTV Stars app is the first entertainment app for smartphones in India that provides Bollywood news, gossip, movies and live TV all in one app. Available for Android, iOS and Windows phones, the app provides an instant connect to the world of Bollywood at the touch of a phone.

The Ocutag mobile visual search platform (www. ocutag.com) provides developers with open APIs and online services to enable and support the integration of visual search into mobile apps. It uses the unique and proprietary Ricoh Visual Search technology that has over ninety patents granted or pending, to deliver industry-leading performance with fast response times and high accuracy, while supporting large databases to satisfy the most demanding of applications. Also provided is access to comprehensive, easy-to-use tools for developers and content experts, as well as rich analytics and extensive support.

Ricoh India is a leading global player in the area of imaging solutions like Digital Plain Paper Copiers, Colour Plain Paper Copiers, Colour & Mono Lazer Printers, Fax machines, Thermal paper etc.

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Ricoh’s arm launches mobile visual search platform - Ocutag

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