Tata Global Beverages’ JV looks for manufacturing partners to make nutrient water

10 Apr 2013 Evaluate

Tata Global Beverages’ 50:50 joint venture (JV) with PepsiCo India - NourishCo, is scouting for manufacturing partners to make nutrient water. The company plans to go pan-India as it is in talks to set up at least 60-70 manufacturing units across the country. Tata Water Plus is the first packaged drinking water enriched with nutrients such as copper and zinc which are known to help body functions and strengthen immune system.

The company has launched nutrient water in Tamil Nadu and Andhra Pradesh state as a pilot project. In the next one year, it plans to spread across the country. Hence, it is looking out for manufacturing partners including third party partners across the country.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

 

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