Tata Motors’ subsidiaries enter into platform-sharing partnership

Tata Motors Passenger Vehicles Ltd. | Automobiles - Passenger Cars | Automobiles | BSE: 500570 | NSE: TMPV

03 Nov 2023 Evaluate

Tata Motors’ subsidiaries -- Tata Passenger Electric Mobility (TPEM) and Jaguar Land Rover Plc (JLR) have entered into a Memorandum of Understanding (MoU) for the licensing of JLR’s Electrified Modular Architecture (EMA) platform for a royalty fee (including electrical architecture, electric drive unit, battery pack and manufacturing know-hows) for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’ on the EMA platform. TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development.

JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards. The platform is optimised for native BEV proportions to maximise interior space, comfort and vision along with advanced electrical and electronic (E&E) architecture, connectivity, software and feature over the air capability. The EMA will have a highly integrated propulsion system (cell to pack battery technology, battery management and charging system) to deliver world class vehicle efficiency and range.

The ‘Avinya’ concept, first showcased in 2022, is an uncompromising vision of electric mobility that is engineered to provide class leading in-cabin experience with next generation connectivity, ADAS, performance, refinement and safety. Partnering with JLR on the EMA platform will make the ‘Avinya’ series of Premium Pure Electric vehicles, globally competitive and future proof.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

Tata MotorsPassenger Share Price

332.15 -10.25 (-2.99%)

08-Jul-2026 16:59 View Price Chart

Peers

Company Name	CMP
Tata MotorsPassenger	332.15
Maruti Suzuki India	13943.90
Mahindra & Mahindra	3102.95
Hyundai Motor India	1916.10
Mercury Ev-Tech	34.77
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