Tata Motors’ subsidiaries enter into platform-sharing partnership

03 Nov 2023 Evaluate

Tata Motors’ subsidiaries -- Tata Passenger Electric Mobility (TPEM) and Jaguar Land Rover Plc (JLR) have entered into a Memorandum of Understanding (MoU) for the licensing of JLR’s Electrified Modular Architecture (EMA) platform for a royalty fee (including electrical architecture, electric drive unit, battery pack and manufacturing know-hows) for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’ on the EMA platform. TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development.

JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards. The platform is optimised for native BEV proportions to maximise interior space, comfort and vision along with advanced electrical and electronic (E&E) architecture, connectivity, software and feature over the air capability. The EMA will have a highly integrated propulsion system (cell to pack battery technology, battery management and charging system) to deliver world class vehicle efficiency and range.

The ‘Avinya’ concept, first showcased in 2022, is an uncompromising vision of electric mobility that is engineered to provide class leading in-cabin experience with next generation connectivity, ADAS, performance, refinement and safety. Partnering with JLR on the EMA platform will make the ‘Avinya’ series of Premium Pure Electric vehicles, globally competitive and future proof.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


Tata MotorsPassenger Share Price

339.50 -1.05 (-0.31%)
28-Jan-2026 12:31 View Price Chart
Peers
Company Name CMP
Tata MotorsPassenger 339.50
Maruti Suzuki 14948.30
Mahindra & Mahindra 3421.60
Hyundai Motor India 2147.05
Mercury Metals 42.71
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×