UFO Moviez India has entered into strategic partnership with TSR Films (TSR), a leading digital cinema integrator based out of Chennai. This strategic collaboration grants UFO Moviez exclusive advertising screen rights across TSR’s extensive network of over 403 screens.
With this partnership, the company’s cinema advertising network has expanded to 3,808 screens from 3,303 screens as on September 30, 2023. This will consolidate UFO Moviez’s position further as country’s biggest integrator of in-cinema screen inventory. It will also help in substantially increasing the company advertising screen count to 326 screens and 286 screens in high potential Tamil Nadu and Kerala markets respectively.
This partnership is expected to leverage TSR and UFO Moviez’s combined nationwide reach and the company's expertise in advertising and marketing, hence opening new opportunities for brands to invest more aggressively and consistently on this network. The partnership will also open up a range of creative advertising possibilities for brands across various sectors. From traditional pre-movie trailers and on-screen advertising to interactive elements and product placements within movies, the possibilities are endless.
UFO Moviez India operates India’s largest satellite-based, digital cinema distribution network (in terms of numbers of screens) using its UFO-M4 platform, as well as India’s largest D-Cinema network (in terms of numbers of screens).
