ITC surges on expanding deodorant portfolio by venturing into couple deodorant ‘Engage’

22 May 2013 Evaluate

ITC is currently trading at Rs 331.80, up by 0.25 points or 0.08% from its previous closing of Rs 331.55 on the BSE.

The scrip opened at Rs 330.00 and has touched a high and low of Rs 332.70 and Rs 329.65 respectively. So far 39237 shares were traded on the counter.

The BSE group 'A' stock of face value Rs 1 has touched a 52 week high of Rs 355.00 on 11-May-2013 and a 52 week low of Rs 225.00 on 05-Jun-2012.

Last one week high and low of the scrip stood at Rs 344.00 and Rs 329.00 respectively. The current market cap of the company is Rs 261985.28 crore.

The Institutions and Non-Institutions held 53.13 % and 46.58 % respectively.

ITC, a consumer goods-to-hotel conglomerate has expanded its deodorant portfolio by venturing into a new sub-segment - couple deodorant. The company has launched three pairs of deodorants under a new brand Engage - Rush for male and Blush for female, Mate for male and Spell for female, and Urge (male) and Tease (female).

ITC has complemented the product with innovative packaging design such as shaped cans. Engage for men have a bold, modern look and have been designed in classical black with a tinge of effervescent colours, while the range for women are in bright hues of pink, blue and yellow.

Engage is the first range of couple deodorants in the Indian market. This new range of deo sprays for men and women provides 24 hour freshness.

ITC Share Price

403.05 -0.05 (-0.01%)
11-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
ITC 403.05
Godfrey Phillips 2801.75
VST Industries 255.75
The Indian Wood Pro. 39.13
NTC Industries 160.30
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