Sunteck Realty was awarded with the ‘Real Estate Marketing Campaign of the Year’ by Realty plus. The campaign was executed for its project SunteckCity, Avenue 1. As a premium and luxury segment player, The V/S campaign was conceptualized and executed so as to be a different and unique campaign in the real estate domain to bring out the essence of a Lifestyle City within the city.
The marketing philosophy at Sunteck has been to maintain a targeted approach rather than a mass approach. This helped in capitalizing and garnering the attention of a genuine buyer. The scale of the project and the subtle communication transpired into the V/S campaign that was well accepted as a clutter breaker within the real estate segment..
The Award winning V/S campaign was launched with the support of mainline- Print OOH and digital campaign. The V/S campaign leveraged the Disney Experience as an experience driver. The characters did not merely showcase the project but were also instilled the childhood moments.
Sunteck Realty primarily focuses on the development of ultra premium and luxury residential properties in city-centric locations of Mumbai. Its development activities include multi-unit apartment buildings, block re-developments, planned communities and commercial spaces.