Honasa Consumer has launched its latest venture, Staze, a revolutionary colour cosmetic line designed to redefine beauty routines and a groundbreaking addition to Honasa’s illustrious portfolio. With its innovative take on colour cosmetics, Staze sets a new standard for long-lasting, high-performance, multi-purpose makeup, meticulously crafted to cater to the dynamic needs of new-age consumers.
While the colour cosmetics industry is one of the fastest growing segments in the BPC space, there is a pressing need in the market as consumers are seeking both value and innovation in the product. This underscores a critical gap in the market that demands attention and presents a compelling opportunity for brands to redefine their approach and capture untapped potential. With modern consumers eager to try out new products, there's a chance to shake things up by providing innovative, high-quality cosmetics at affordable prices.
The first range by the brand, Staze 9to9, is created with an innovative edge, powered by proprietary C-Lock technology that ensures 12-hour wearability, keeping glam intact from dusk till dawn. The color-lock technology binds with pigments, creating an impermeable shield against environmental factors like oil, sweat, and water, delivering unmatched color payoff and protection. The brand is created by a coalition of 43 esteemed beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists. Thus, Staze represents a fusion of expertise and innovation, redefining the boundaries of beauty.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
