Arvind aims to be Rs 2,000 crore brand in 5 years

07 Jun 2013

Arvind, one of India's largest integrated textile and apparel companies is planning to build the 'brand Arvind' into an Rs 2,000 crore brand by FY 2017-18. The brand Arvind which is a premium fabric brand for both men's and women's fabrics clocked revenues of close to Rs 500 crore, in the last fiscal, and is an important part of Arvind's overall brands and retail portfolio which touched revenues of Rs 1,900 crore  in FY 2012-13. The four-fold growth strategy will see Arvind expand beyond its traditional distribution model with a rapid roll-out of its new retail format The Arvind Store1 and growing in the premium fabric market with its new brand 'Tresca'.

With 100 Arvind stores up and running, Arvind is now aiming to grow the format multi-fold to over 400 stores over the next five years. Taking a step away from the conventional look-and-feel, The Arvind Store is a modem and futuristic layout to provide the best of Arvind merchandise under one roof. By exhibiting all of Arvind's finest fabrics, customized tailoring, customized jeans and the best of Arvind's ready-made brands, 'The Arvind Store' is designed as a complete lifestyle destination. The store format provides a comprehensive wardrobe solution to the discerning consumer. The Arvind Store franchise is likely to cross Rs 600 crore in revenues by FY 2017-18.

Recently, Arvind introduced its most premium fabric offering 'Tresca' to target the high-end shirting and suiting market. With growing disposable incomes in India, the premium fabric market is a high growth market in which Tresca aims to establish itself as a leading brand. Tresca will offer premium products, contemporary international design and a lifestyle positioning. Arvind aims to build Tresca into a Rs 250 crore brand over the next 5 years.

Ahmadabad based Arvind is the flagship company of the Lalbhai group. The company is one of India's leading composite manufacturers of textiles and is also among the largest denim manufacturers in the world. It also manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. Arvind also markets branded apparels.

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