Raymond, country’s largest textiles major is splitting its media buying and creative accounts into separate agencies in a first such move for the firm. With this initiative, the company aims to step up the game in an increasingly competitive and fragmented market.
Starting next month, the overall account estimated at close to 100 crore, which includes apparel brands Raymond, ColorPlus, Park Avenue and Parx, cosmetics, engineering tools, auto components and condoms, will move to Madison Media. The entire business, including traditional media, out-of-home and digital will be handled by the agency.
