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Gulf Oil Lubricants on-boards Salesforce to accelerate digital transformation

16 Aug 2024 Evaluate

Gulf Oil Lubricants India has taken a significant step in its digital transformation journey with the on-boarding of Global leader, Salesforce as its new Customer Relationship Management (CRM) platform for B2B businesses.

Gulf’s decision to on-board Salesforce CRM is aligned with its vision of leveraging cutting-edge technology to enhance customer engagement and operational efficiency. By integrating Salesforce into its business processes, Gulf aims to provide a 360-degree view of customer interactions, ensuring personalized experiences, and tailored marketing messages based on customer preferences and behaviours. It will also enable the Gulf B2B business to grow significantly through better lead management and customer throughput. By enabling advanced analytics and dashboards on this application, decision-making efficiency will significantly increase.

Salesforce brings to the table a robust suite of tools designed to enhance customer interactions and foster deeper relationships. The Salesforce platform will enable Gulf with data-driven decision-making and personalized marketing strategies.

Gulf Oil Lubricants, part of Hinduja Group, is an established player in Indian lubricant market. It markets a wide range of automotive and industrial lubricants, greases, 2-wheeler batteries, etc.


Gulf Oil Lubricant Share Price

971.55 21.00 (2.21%)
17-Apr-2026 16:59 View Price Chart
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