Honasa Consumer’s consumer brand -- Mamaearth has partnered with Meesho. This collaboration is set to make high-quality personal care products more accessible to deep penetrated regions and drive growth in emerging regions. As Tier 3 and beyond markets emerge as key drivers for e-commerce, Mamaearth aims to tap into the growing demand for premium, natural, and toxin-free personal care products through Meesho's vast network, particularly in smaller towns and semi-urban areas.
It also aligns with Mamaearth’s strategy to explore untapped markets and drive revenue growth from regional areas and will further solidify Mamaearth's position as a trusted leader in the beauty and personal care category. The brand experienced a fivefold growth during the Meesho sale period. Mamaearth now aims to reach 100 crore ARR in the coming 12 months on Meesho.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
