PVR, leading multiplex chain operator, has entered into a five year strategic agreement with online ticketing firm BookMyShow.com, whereby the latter will sell tickets of the multiplex chain online across the country. Bookmyshow.com will market and sell tickets of PVR Cinemas, over its web, mobile apps and other affiliate channels. BookMyShow.com is targeting ticket sales worth Rs 1,000 crore over these five years.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
