Tata Global Beverages to launch Himalayan mineral water in international market

16 Jul 2013 Evaluate

Tata Global Beverages will be launching its Himalayan mineral water soon in the international market. The company plans to launch it in phase wise, strengthening the brand in India and then it will move to foreign markets. It is also targeting a $5 billion turnover in the next three years and pushing for ambitious growth through both organic and inorganic route.

The company will continue to invest strongly in all its brands, as well as it is looking to grow through acquisitions and joint ventures. It will also continue investing in the Tetley brand in Pakistan and Bangladesh markets despite being unprofitable over there.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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