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Tata Global Beverages plans to invest more in brands

16 Jul 2013 Evaluate

Tata Global Beverages is planning to make substantial investments in its brands in order to boost the company’s growth. It plans to market its brands in India and overseas, which will need innovations, resulting fund requirement. At present, Starbucks has 17 outlets across the country and it plans to add more outlets.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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