Unicommerce eSolutions is planning to acquire Shipway, a Gurugram-based e-commerce technology platform. In the first tranche of the deal, Unicommerce is acquiring 42.76% stake in Shipway for a cash consideration of Rs 68.4 crore. Unicommerce will acquire the balance stake in Shipway within one year by way of a merger or stock swap through an issue of equity shares to complete a 100% stake acquisition.
The acquisition will expand Unicommerce’s product suite to include solutions for courier aggregation, shipping automation and returns reduction. The acquisition will also enable Unicommerce to offer an integrated marketing platform with AI-enabled, automated solutions that allow brands and retailers to target buyers with personalised, segmented and wide-reach marketing campaigns to increase conversions. With this, Unicommerce will offer technology solutions that cover the entire e-commerce journey, including pre-purchase and other post-purchase segments.
Unicommerce eSolutions is India’s largest e-commerce enablement SaaS platform in transaction processing, that enables end-to-end management of e-commerce operations for brands, sellers and logistics service provider firms.
