Agro Tech Foods surges on plan to foray into olive oil category

18 Jul 2013 Evaluate

Agro Tech Foods is currently trading at Rs 570.00, up by 5.20 points or 0.92 % from its previous closing of Rs 564.80 on the BSE.

The scrip opened at Rs 569.95 and has touched a high and low of Rs 570.00 and Rs. 565.05 respectively. So far 524 shares were traded on the counter.

The BSE group 'B' stock of face value Rs 10 has touched a 52 week high of Rs 584.80 on 06-Jun-2013 and a 52 week low of Rs 400.00 on 12-Oct-2012.

Last one week high and low of the scrip stood at Rs 570.00 and Rs 530.00 respectively. The current market cap of the company is Rs 1376.38 crore.

The promoters holding in the company stood at 51.77% while Institutions and Non-Institutions held 11.26% and 36.96% respectively.

Agro Tech Foods, a subsidiary of the US-based Conagra Foods is planning to foray into olive oil category with launch of new brand -- Olivea. This would be the third brand in its India portfolio after Sundrop and Act II. Considering olive oil is an imported commodity, the fast moving consumer goods company has decided to blend it with sunflower oil to hedge itself against the depreciating rupee.

Conagra Foods entered India by acquiring majority stake in ITC Agrotech and naming its subsidiary as Agrotech Foods. The 25-year-old Sundrop oil brand, with sales turnover of Rs 450 crore this fiscal, has also been extended into new categories such as peanut butter and cooking sprays.

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