Mishtann Foods has informed about the signing of agreement with Renowned Artist and Pan India Celebrity Rashmika Mandanna to promote its Basmati Rice and Salt product lines. Under this agreement, the Company’s promotional content will make use of artists’ endorsement through product packaging, external display, newspaper advertisement, FM, Cinema Hall Commercial, TV Commercial (National & Regional), as well as digital marketing to augment the Company’s footprint across the country.
The above information is a part of company’s filings submitted to BSE.