Force Motors (FM) has rolled out two variants of its SUV Force, and has decided to introduce third, the highest variant, in a month’s time. With this initiative, the company will be offerings the products across all price segments. It has sold 2,600 units of Force One, in the 19 months since the Pune-based auto maker made its foray in the passenger.
Auto maker aims to double its existing 25-dealerships by the end of the fiscal. Many of these will be in tier-II and III cities. It had planned capital expenditure of Rs 1,000 crore over a period of three years beginning last year.
