Force Motors rolls out two variants of SUV Force

30 Jul 2013 Evaluate

Force Motors (FM) has rolled out two variants of its SUV Force, and has decided to introduce third, the highest variant, in a month’s time. With this initiative, the company will be offerings the products across all price segments. It has sold 2,600 units of Force One, in the 19 months since the Pune-based auto maker made its foray in the passenger.

Auto maker aims to double its existing 25-dealerships by the end of the fiscal. Many of these will be in tier-II and III cities. It had planned capital expenditure of Rs 1,000 crore over a period of three years beginning last year.

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