Force Motors is aiming to achieve 5% growth in top-line this fiscal with the help of new product launches amid a tough automobile market. In this regard, the company recently rolled out two variants of its SUV Force, and decided to introduce third, the highest variant, in a month’s time. The company is also planning to launch a new nine-seater multi- purpose vehicle licensed from Mercedes by first quarter of 2014.
Further, the company aims to double its existing 25-dealerships by the end of the fiscal. Many of these will be in tier-II and III cities. It had planned capital expenditure of Rs 1,000 crore over a period of three years beginning last year.
Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles.
