Kesoram Industries has tied up global brand, advertising and marketing specialist Grey Group for a brand building exercise. It has started working with the Grey Group and aims to come up with set of proposals. The company plans to involve brand propositions for three of its operating divisions - tyre, cement and rayon.
Kesoram Industries (KIL) is engaged in the manufacture of cement, tyres, tubes, rayon, paper, heavy chemicals and spun pipes. KIL is also listed on Societe de la Bourse de Luxembourg stock exchange.
