Isuzu Motors is planning to target rural markets for light commercial vehicles as they can help farmers access the markets directly. At present, it has two products in the market - a pick-up truck (DMAX) and a sports utility vehicle (MU-7). The Japanese automobile manufacturer is likely to increase its dealership network to tier-III cities and plans to have 10 outlets by December with many of them in smaller cities and towns.
The company has reported a drop of 11.83% in June 2013 sales, which stood at 1,341 vehicles as against 1,521 vehicles sold in June, 2012. The company had posted a rise of 2.30% in May 2013 sales, which stood at 1,153 vehicles as against 1,127 vehicles sold in May, 2012.
