Yes Bank, the country’s private sector bank has entered into partnership with South Asia’s premier express air and integrated transportation and distribution company, Blue Dart in order to revolutionize door step payments which is the first of its kind in India. Yes Bank - MPOS is a first of its kind payment mechanism that uses mobile device based GPRS connectivity to facilitate debit/credit card payments.
The bank has simplified the e-Commerce, Cash on Delivery platform through its Mobile Point of Sales (MPOS) mechanism. The Home Delivery Model of e-tailing with ‘Cash on Delivery’ as the Unique Selling Proposition (USP) has seen tremendous growth in the last few years; however, it carries the inherent risk of fraud, counterfeit, mutilation and theft which increase the operational cost of the company.
Yes Bank has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. The bank has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients.
