Timex to launch calories estimator watch

16 Nov 2011 Evaluate

Timex Group India after introducing watches equipped with heart rate monitor in India is now foraying into health and wellness category and may launch timepiece in next 6-7 months that can count calories. The watch maker, with a global presence in health and wellness category, aims around 5-6% of its sales coming from the segment in India, in the next three years

Recently, the company has launched two models of its 'Heart Rate Monitor' range of watches, which can read the heart rate of a person just by placing the tip of his finger on the screen. The watch is priced at Rs 3,999 and Rs 4,999. As part of its marketing initiative to promote the 'Heart Rate Monitor' range, the company has tied up with Procam International, which organizes most of the major marathon events in the country.

The Timex Group companies market global brands including Timex, Versace, Valentino, Salvatore Ferragamo, Guess, GC, Vincent Berard, Versus, TX, Marc Ecko, Nautica and Opex.

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