HDFC Bank unveils rural financial literacy programme in Gujarat: Report

03 Sep 2013 Evaluate

HDFC Bank, the country’s second largest private sector bank has reportedly unveiled its rural financial literacy programme in Koteshwar village in Gandhinagar district in the state of Gujarat to teach formal banking services to the remote corners of India. The bank has launched its literacy programme under the aegis of the Reserve Bank of India.

The bank is the first financial institution to print the financial literacy material into Gujarati language. Further, the bank is planning to spread this initiative across 500-700 villages of the state within a year. The main purpose of this programme is to create financial awareness and educate the common man on money management and advantages of savings with banks.

The bank’s net profit for the quarter rose by 30.09% at Rs 1843.86 crore as compared to Rs 1417.39 crore for the quarter ended June 30, 2012. Its total Income has increased by 17.95% to Rs 11588.56 crore for the quarter under review from Rs 9825.17 crore for the corresponding quarter of the previous year.

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