MoneyWorks4Me

Raymond’s group company - J.K Helene to expand in male grooming segment

04 Sep 2013 Evaluate

Raymond’s group company J.K Helene Curtis is likely to expand in the male grooming segment in order to fight MNCs such as Hindustan Unilever (HUL) and P&G. It is planning to unleash new shampoo variants under its Park Avenue beer shampoo franchise and aims to ramp up distribution for deos and shampoos.

Earlier, Raymond deos had been restricted to the Raymond stores, but now it has been rolled out into the general trade as well. The company is testing out new categories for Raymond in the FMCG space and going beyond deos and fragrances.

 

Peers
Company Name CMP
Bharat Heavy Elect. 427.60
Thermax 3231.40
Kirloskar Industries 3466.45
Skipper 539.95
INDO-MIM 1318.45
View more..