Despite industry facing a slowdown, commercial vehicle maker Force Motors is going ahead with its Rs 1,000 crore investment plan which it announced last year. The company will spend the amount across its entire value chain including brand building and engineering.
At present, the Pune-based company manufactures vehicles in the range of Rs 2 lakh and Rs 14 lakh while its product range comprises of small commercial vehicles, multi-utility and cross-country vehicles, light commercial vehicles and agricultural tractors.
