Tata Global Beverages’ JV opens two new stores in Mumbai

11 Sep 2013 Evaluate

Tata Global Beverages’ 50:50 joint venture (JV) with Starbucks Coffee Company - Tata Starbucks - has continued its expansion in India, with opening of two new outlets in the northern suburbs of the Mumbai city thus taking its tally of stores to 22.  The stores at Bandra and Juhu will provide a community gathering place to customers where they can experience high-quality coffee, handcrafted beverages and unique food offerings.  

The opening of the above stores is part of the company’s ongoing expansion to open 50 outlets this year. The JV partners have earmarked an investment of Rs 400 crore for the purpose.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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