Redington inks revenue acceleration pilot pact with Amazon Web Services

10 Jul 2025 Evaluate

Redington has signed a revenue acceleration pilot (REAP) contract with Amazon Web Services (AWS), establishing a ‘downstream’ strategic distribution agreement. This approach allows the company to extend the benefits it receives from AWS to other partners in its network. The REAP program is designed to help high-potential AWS Partner Network (APN) partners tap into the combined technical expertise and strengths of both AWS and the company. By leveraging shared resources, funding, and strategic support, the program empowers partners to drive impactful business outcomes for their customers.

With this collaboration, the company can support and empower partners through developing customized go-to-market strategies for customer segments and providing partners with the necessary resources, technical guidance, training, and marketing assistance to accelerate cloud transformation. The program facilitates partner-led initiatives for business development, fostering growth and innovation. Leveraging the company’s extensive experience and deep market presence, this program will illustrate the efficacy of a distributor-managed downstream collaboration model. Under the company’s leadership, the program will showcase how this approach supports cloud adoption among mid-tier partners who may lack direct access to comprehensive AWS resources.

Redington is engaged in the business of distribution of information technology, mobility and other technology products besides supply chain solutions.

Redington Share Price

268.50 -10.10 (-3.63%)
05-Dec-2025 14:10 View Price Chart
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