TVS Motor Company, the third largest two-wheeler manufacturer in India, is planning to launch a new bike every quarter. The company is also planning to launch an advance version of its highly popular scooterette Scooty - 'Scooty Zest' in January 2014. The company currently holds 13.5% market share and aiming for 16-17% market share in the scooter segment. The company has recently entered into men’s scooter segment by launching new scooter - TVS Jupiter.
TVS Motor Company is the flagship of the $6 billion Indian conglomerate, TVS Group which recently celebrated one hundred years in the automotive business in India. The company recently won 'India's Most Trusted Two Wheeler Brand' Award from the Times Group.