TVS Motor Company is targeting to achieve over 10% growth in total domestic two-wheeler sales in FY14 on the back of new product offerings amid difficult market conditions. Moreover, the company is eyeing a 20% market share in domestic scooter segment that is expected to touch 3 lakh units per month by the next year. Further, the company is looking to sell 20 lakh units this year as compared to 18 lakh units sold last year.
Recently, TVS Motor has forayed into men’s scooter segment by launching new scooter -- TVS Jupiter. The new product is targeting mainly self-employed, businessmen and traders.
TVS Motor Company is the flagship of the $6 billion Indian conglomerate, TVS Group which recently celebrated one hundred years in the automotive business in India. The company recently won 'India's Most Trusted Two Wheeler Brand' Award from the Times Group.