Brand Concepts enters into licensing partnership with Reliance Brands

30 Sep 2025 Evaluate

Brand Concepts has entered into a new licensing partnership with Reliance Brands (RBL) to expand Superdry’s travel gear and accessories category in India. Under this exclusive agreement, Brand Concepts will design, manufacture, and distribute a dedicated line of Superdry Travel Gear, Handbags, and Small Leather Goods (SLGs), with a strategic focus on scaling and strengthening the brand’s footprint in this fast-growing lifestyle segment.

Building on Superdry’s distinct blend of vintage Americana, Japanese-inspired graphics, and British craftsmanship, the collaboration will leverage Brand Concepts’ category expertise to deliver products that combine global style with functionality tailored to the modern Indian consumer. The expanded range will launch in phases across leading e-commerce portals and premium department stores, with plans to establish Exclusive Brand Outlets (EBOs) in Tier-1 cities, offering consumers an immersive brand experience.

Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category - travel gears, bags and accessories.


Brand Concepts Share Price

329.00 8.90 (2.78%)
26-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Redington 271.15
Adani Enterprises 2231.85
Amrapali Industries 14.81
Rashi Peripheral 357.00
PDS 366.45
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