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Imagine Marketing files draft papers with SEBI for IPO

31 Oct 2025 Evaluate

Imagine Marketing, the parent company of boat, has filed updated draft papers with markets regulator Securities and Exchange Board of India (SEBI) to raise Rs 1,500 crore through an initial public offering (IPO). The company's IPO comprises fresh issue of equity shares worth Rs 500 crore and an offer for sale (OFS) of Rs 1,000 crore by promoters and investors. 

Of the fresh issue, the company proposes to utilise Rs 225 crore towards working capital requirements, Rs 150 crore for brand and marketing expenses, and a portion will also be used for general corporate purposes.

ICICI Securities, Goldman Sachs (India) Securities, JM Financial and Nomura Financial Advisory and Securities (India) are the merchant bankers to the company's pubic issue.

Established in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing offers a product portfolio ranging from audio gear and smart wearables to personal grooming products and mobile accessories.

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