Cello World has entered into an agreement to assign the trademark for ‘Cello Brand’ for Stationery and Writing Instruments from CPIW on a zero-royalty basis. This agreement is in line with the completion of the acquisition of the trademark for Stationery and Writing Instruments i.e. ‘Cello Brand’, from BIC Group by Cello Plastic Industrial Works (CPIW), a member of the Promoter Group of the company.
Going ahead, Cello World will operate the Stationery and Writing Instruments portfolio under two brands, namely, Cello and Unomax. The company will leverage its existing infrastructure to manufacture the writing instruments and stationery products under the Cello Brand. Further, it will invest around Rs 50 crore over the period of one year to enhance its writing instruments and stationery manufacturing infrastructure.
The company anticipates generating revenues of Rs 200 crore from this brand in its first year of operations, beginning January 2026, i.e., calendar year 2026.
Cello World is a prominent player in the consumer ware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products and consumer glassware categories.
