Cello World rises on entering agreement to assign trademark for ‘Cello Brand’

Cello World Ltd. | Trading | Miscellaneous | BSE: 544012 | NSE: CELLO

25 Nov 2025 Evaluate

Cello World is currently trading at Rs. 591.45, up by 3.55 points or 0.60% from its previous closing of Rs. 587.90 on the BSE.

The scrip opened at Rs. 596.85 and has touched a high and low of Rs. 596.85 and Rs. 585.25 respectively. So far 6320 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 861.25 on 10-Dec-2024 and a 52 week low of Rs. 485.20 on 07-Apr-2025.

Last one week high and low of the scrip stood at Rs. 612.85 and Rs. 584.00 respectively. The current market cap of the company is Rs. 13050.99 crore.

The promoters holding in the company stood at 75.00%, while Institutions and Non-Institutions held 19.58% and 5.42% respectively.

Cello World has entered into an agreement to assign the trademark for ‘Cello Brand’ for Stationery and Writing Instruments from CPIW on a zero-royalty basis. This agreement is in line with the completion of the acquisition of the trademark for Stationery and Writing Instruments i.e. ‘Cello Brand’, from BIC Group by Cello Plastic Industrial Works (CPIW), a member of the Promoter Group of the company.

Going ahead, Cello World will operate the Stationery and Writing Instruments portfolio under two brands, namely, Cello and Unomax. The company will leverage its existing infrastructure to manufacture the writing instruments and stationery products under the Cello Brand. Further, it will invest around Rs 50 crore over the period of one year to enhance its writing instruments and stationery manufacturing infrastructure.

The company anticipates generating revenues of Rs 200 crore from this brand in its first year of operations, beginning January 2026, i.e., calendar year 2026.

Cello World is a prominent player in the consumer ware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products and consumer glassware categories.

Cello World Share Price

417.05 -3.00 (-0.71%)

30-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Redington	215.90
Adani Enterprises	2404.05
Amrapali Industries	18.00
Rashi Peripheral	458.60
PDS	274.45
View more..

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