Honasa Consumer is all set to acquire BTM Ventures, the parent company behind Reginald Men, which was founded in August 2022 by Trisha Reddy Talasani. Reginald Men, a premium personal care brand for men, offers a curated range of men’s products, across personal care especially sunscreen and serum which is a focus category for Honasa. As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments. The remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria.
The acquisition marks a strategic expansion into the rapidly growing men’s personal care category and further strengthens Honasa’s presence in the South Indian market, where Reginald Men currently derives the majority of its revenue. With this addition, Honasa gains access to deep consumer insights, proven marketing playbooks, and strong brand resonance in the region, further accelerating its market share across southern markets. The brand also adds strength in categories like sunscreen and serums, which are focus categories for Honasa Consumer.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
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