Honasa Consumer has completed the acquisition of around 25% share capital of ‘Couch Commerce’, which owns and operates brand ‘Fang Oral’, by subscribing to its compulsory convertible preference shares for a consideration of around Rs 10.00 crore. This acquisition is for the expansion of addressable market through early stage investments in sizeable / fast-growing categories.
Earlier, the board of directors of the company in its meeting held on November 12, 2025, had considered and approved the same.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
