Ashok Leyland-Deere launches their first product - backhoe loader

23 Nov 2011 Evaluate

Ashok Leyland, heavy vehicles major and US-based agriculture machinery maker John Deere, on November 22, 2011, has launched their first product earth mover 435 Backhoe Loader of the 50:50 joint venture and forayed into the Indian construction equipment business.

The backhoe loader is rolled out from the Ashok Leyland's plant in Gummidipoondi near Chennai. The backhoe loader is having more cabin space for the operator and better safety features. The price of the product in Tamil Nadu was announced as Rs 23.59 lakh.

Both the companies have formed the partnership almost three years back. Through this partnership John Deere brings in their advanced technical knowhow and vast experience in global construction equipment space, while Ashok Leyland will lend its in-depth knowledge of the Indian market, proven expertise in manufacturing, sourcing and distribution. 

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