Signpost India has been granted the Exclusive Outdoor Advertising Rights by the Kolkata Municipal Corporation (KMC) under the ‘Kolkata Streetscape Renaissance’ Project through PPP Mode. The contract covers Advertising Rights on Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat. The contract period is of 10 years (extendable for 2 years).
The Gross advertising revenue for the company under this contract is around Rs 450 crore over the concession tenure. The company shall pay an annual fee of Rs 16.38 crore, which will increase by 5% in every three years, to KMC. Therefore, the total revenue for KMC will be over Rs 250 crore during the concession period.
Signpost India provides both static and digital OOH advertising services.
| Company Name | CMP |
|---|---|
| Signpost India | 282.35 |
| Bright Outdoor Media | 390.00 |
| RK Swamy | 88.20 |
| Adcounty Media India | 130.00 |
| Brandbucket Media | 4.90 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: