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Analyst Note 
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About
Adcounty Media India Ltd (544435)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544435 NSE: Advertising & Media | Small Cap | Adcounty Media India Share Price
₹70.17 -1.83 (-2.54%)
As on 11-Nov'26 16:59
Adcounty Media India Ltd (544435)
Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544435 NSE: Advertising & Media | Small Cap | Adcounty Media India Share Price
₹70.17 -1.83 (-2.54%)
As on 11-Nov'26 16:59
Key Metrics
Valuation Multiples
Market Cap
₹158 Cr.
Current Price
₹70.2
52-Week Low / High
₹67 / 209
TTM EPS
₹9
TTM Sales
₹86.1 Cr.
Book Value per Share
₹49.8
P/E Ratio
7.80
Lower than its 5-year historical median
Industry PE
19
Price to Book (P/B)
1.41
Lower than its 5-year historical median
Price to Sales (P/S)
1.83
Lower than its 5-year historical median
EV/EBITDA
4.99
Lower than its 5-year historical median
Dividend Yield
0%
Profitability Efficiency
Return on Equity (ROE)
27.96%
Return on Capital Employed (ROCE)
38.26%
Return on Assets (ROA)
22.83%
Operating Profit Margin
28.7%
Net Profit Margin
23.52%
Gross Profit Margin
32.2%
Growth Momentum
1-yr vs 3-yr growth
1-yr vs 3-yr growth
Sales Growth (1 Year)
Improving versus 3-year growth rate
23.03%
Operating Profit Growth (1 Year)
-
35.56%
Net Profit Growth (1 Year)
-
47.27%
Asset Quality
Promoter Holding
65.53%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹90 Cr.
Equity
₹22.5 Cr.
Face Value
₹10
All Time Low / High
₹67.05 / 282.00
Check Before You Invest
Quality
Not GoodValuation
UndervaluedCheck Valuation charts
Price Trend
Weak
Is Adcounty Media India Ltd a good quality company?
Adcounty Media India Ltd is a weak quality company, based on a inconsistent multi-year financial track record.
This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.
We have analysed the performance of the company on the following:
-
How has it performed on generating Profits?
By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.
-
How efficiently has it utilized Capital?
By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.
-
How is it managing its Debt?
By checking its Debt to Equity and Cash Flow from Operations.
How does Adcounty Media India Ltd performance compare with that of its Peers?
Revenue growth of Adcounty Media India Ltd vs industry peers?
Adcounty Media India Ltd revenue CAGR is 0.00%, compared to the industry median CAGR of %, indicating stable growth and maintaining its market share.
Promoter shareholding and pledge status of Adcounty Media India Ltd?
Promoters hold 65.53% of the Adcounty Media India Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Stock return of Adcounty Media India Ltd over the last decade?
Over the last 1 year(s), the stock has delivered a CAGR of -63.15% based on the current price.
10 Year X-Ray :
Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year endData adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
What is a Financial Track Record? How to read this chart in order to understand the data present here?
Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Adcounty Media India Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good
Value Creation ⓘ
| Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|
| ROCE % ⓘ | 63.3% | 125.8% | 68.5% | 64% | 38.1% | - |
| Value Creation Index ⓘ | 3.5 | 8.0 | 3.9 | 3.6 | 1.7 | - |
Growth Parameters ⓘ |
||||||
| Sales ⓘ | 31 | 53.6 | 42.7 | 68.9 | 84.8 | 91 |
| Sales YoY Gr. | - | 72.9% | -20.4% | 61.5% | 23% | - |
| Adj EPS ⓘ | 1.3 | 4.9 | 5.1 | 8.2 | 8.5 | 9.2 |
| YoY Gr. | - | 291.2% | 4.3% | 61.4% | 3.7% | - |
| BVPS (₹) ⓘ | 2.7 | 7.4 | 12.7 | 22.9 | 47.4 | 49.5 |
| Adj Net Profit ⓘ | 2 | 7.8 | 8.2 | 13.6 | 19.2 | 21 |
| Cash Flow from Ops. ⓘ | 2.5 | 1.5 | 4.1 | -3.3 | 1.7 | - |
| Debt/CF from Ops. ⓘ | 0 | 0.2 | 0 | 0 | 0 | - |
CAGR ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | NA | NA | 16.5% | 23% | ||||
| Adj EPS ⓘ | NA | NA | 20.4% | 3.7% | ||||
| BVPSⓘ | NA | NA | 85.4% | 107% | ||||
| Share Price | - | - | - | -64.4% | ||||
Key Financial Parameters ⓘ
| Mar'22 | Mar'23 | Mar'24 | Mar'25 | Mar'26 | TTM | |
|---|---|---|---|---|---|---|
| Return on Equity % ⓘ | 46.7 | 96.8 | 50.7 | 46.8 | 26.5 | 19 |
| Op. Profit Mgn % ⓘ | 8.9 | 19.7 | 25.3 | 26.5 | 29 | 28.1 |
| Net Profit Mgn % ⓘ | 6.4 | 14.6 | 19.1 | 19.8 | 22.6 | 22.8 |
| Debt to Equity ⓘ | 0 | 0 | 0 | 0 | 0 | - |
| Working Cap Days ⓘ | 0 | 146 | 227 | 176 | 253 | 164 |
| Cash Conv. Cycle ⓘ | 0 | -61 | -30 | 64 | 126 | 145 |
Valuation of Adcounty Media India - Consolidated
Analyst's Notes
No data found!
Management X-Ray
Shareholding Pattern
Promoter's Holding & Share Pledging
| Pledged * | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
* Pledged shares as % of Promoter's holding (%)
Financials
| PARTICULARS | Mar'25 | Mar'26 |
|---|---|---|
| Sales | 69 | 86 |
| Operating Expenses ⓘ + | 51 | 61 |
| Operating Profit ⓘ | 18 | 25 |
| Operating Profit Margin (%) | 26.5% | 28.7% |
| Other Income ⓘ + | 1 | 3 |
| Interest ⓘ | 0 | 0 |
| Depreciation ⓘ | 0 | 0 |
| Profit Before Tax ⓘ | 18 | 27 |
| Tax ⓘ | 5 | 7 |
| Profit After Tax | 14 | 20 |
| PAT Margin (%) | 20.0% | 23.5% |
| Adjusted EPS (₹) | 8.3 | 9.0 |
| Dividend Payout Ratio (%) | 0% | 0% |
| PARTICULARS | Mar'25 | Mar'26 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | |||||||||||
| Shareholders Fund + | 38 | 107 | |||||||||
| Debt + | 0 | 0 | |||||||||
| Minority Interest | 0 | 0 | |||||||||
| Trade Payables | 6 | 6 | |||||||||
| Others Liabilities ⓘ | 7 | 14 | |||||||||
| Total Liabilities ⓘ | 51 | 127 | |||||||||
Fixed Assets | |||||||||||
| Net Fixed Assets ⓘ + | 1 | 3 | |||||||||
| CWIP ⓘ | 0 | 25 | |||||||||
| Investments ⓘ | 1 | 1 | |||||||||
| Inventories | 0 | 0 | |||||||||
| Trade Receivables | 30 | 46 | |||||||||
| Cash Equivalents | 8 | 17 | |||||||||
| Others Assets ⓘ | 10 | 34 | |||||||||
| Total Assets ⓘ | 51 | 127 | |||||||||
| PARTICULARS | Mar'25 | Mar'26 |
|---|---|---|
| Cash Flow From Operating Activity ⓘ + | -3 | -11 |
| Cash Flow From Investing Activity ⓘ + | -1 | -33 |
| Cash Flow From Financing Activity ⓘ + | 4 | 48 |
| Net Cash Flow ⓘ | -1 | 4 |
| PARTICULARS | Mar'25 | Mar'26 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 36.29 | 27.96 | ||||||||
| ROCE (%) | 49.08 | 38.26 | ||||||||
| Asset Turnover Ratio | 1.36 | 0.97 | ||||||||
| PAT to CFO Conversion(x) | -0.21 | -0.55 | ||||||||
| Working Capital Days | ||||||||||
| Receivable Days | 161.20 | 161 | ||||||||
| Inventory Days | 0 | 0 | ||||||||
| Payable Days | 51.40 | 42.40 | ||||||||
Top 5 Mutual Funds Holding
Last Visited Stocks
Announcements
Annual reports
No annual reports available.
Concalls
No concalls available.
Adcounty Media India Ltd FAQs
The current trading price of Adcounty Media India on 11-Nov-2026 16:59 is ₹70.17.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 10-Nov-2026 the market cap of Adcounty Media India stood at ₹157.9 Cr
The latest P/E ratio of Adcounty Media India as of 10-Nov-2026 is 7.63.
The latest P/B ratio of Adcounty Media India as of 10-Nov-2026 is 1.42.
The 52-week high of Adcounty Media India is ₹209.0 and the 52-week low is ₹67.05.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Adcounty Media India is ₹90.80 ( Cr.) .
Past 10 year’s financial track record analysis by Moneyworks4me indicates that Adcounty Media India Ltd is a below average quality company.
The key valuation ratios of Adcounty Media India Ltd's currently when compared to its past seem to suggest it is in the Undervalued zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Adcounty Media India Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
About Adcounty Media India Ltd
Adcounty Media India Limited was originally incorporated as a private limited company under the Companies Act, 2013 in the name and style of ‘Adcounty Media India Private Limited’ dated May 03, 2017, issued by the Registrar of Companies, Central Registration Centre. Subsequently, the company was converted into a public limited company pursuant to a shareholders’ resolution passed at an Extraordinary General Meeting held on February 27, 2024 and name of the company was changed to ‘Adcounty Media India Limited’ and a fresh Certificate of Incorporation dated May 28, 2024, was issued by Registrar of Companies, Central Processing Centre.
Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimization. It leverages the latest technologies to serve a diverse range of clients spanning across various industries. The firm empowers its client-base with customized advertising solutions that are designed and developed through the lenses of customers. The company also operates multiple websites across various verticals, offers mobile apps, and provides a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients. Further, to help brands with the right user acquisition, it conducts thorough market research and deliver robust ad solutions.
The primary objective of the company is to provide the best set of Digital media solutions and leverage technological advancements to help brands identify, target, acquire and retain the right audience for their products/services. Its adaptive and performance-driven solutions bridge the gap between demand and supply creating a judicious balance for both advertisers and publishers.
Its range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting.
Business area of the company
Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimization.
History and milestones
- 2017: Incorporation of Company.
- 2024: Alteration in Memorandum of Association due to increase in Authorized share capital. The Authorized Share Capital was increased from existing Rs 1 lakh to Rs 25 crore.
- 2024: Alteration of Name clause of Memorandum of Association. The name of the Company was changed from ‘AdCounty Media India Private Limited’ to ‘AdCounty Media India Limited’, and the company was also converted from Private Limited Company to Public Company.
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