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Adcounty Media India Ltd (544435)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544435 NSE: Advertising & Media | Small Cap | Adcounty Media India Share Price

₹102 1.85 (1.85%)

As on 12-Jun'26 11:50

Adcounty Media India Ltd (544435)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544435 NSE: Advertising & Media | Small Cap | Adcounty Media India Share Price

₹102 1.85 (1.85%)

As on 12-Jun'26 11:50

Key Metrics
Valuation Multiples
Market Cap
₹225 Cr.
Current Price
₹102
52-Week Low / High
₹96 / 282
TTM EPS
₹8.9
TTM Sales
₹84.8 Cr.
Book Value per Share
₹47.4
P/E Ratio
11.23
Lower than its 5-year historical median
Industry PE
21.7
Price to Book (P/B)
2.11
Lower than its 5-year historical median
Price to Sales (P/S)
2.66
Lower than its 5-year historical median
EV/EBITDA
7.50
Lower than its 5-year historical median
Dividend Yield
0.00%
Profitability Efficiency
Return on Equity (ROE)
47.29%
Outperforms industry median
Return on Capital Employed (ROCE)
63.96%
Outperforms industry median
Return on Assets (ROA)
33.12%
Operating Profit Margin
26.5%
Net Profit Margin
19.96%
Gross Profit Margin
27.2%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Improving versus 3-year growth rate
61.51%
Operating Profit Growth (1 Year)
Slowing versus 3-year growth rate
69.45%
Net Profit Growth (1 Year)
Slowing versus 3-year growth rate
68.09%
Asset Quality
Promoter Holding
65.52%
Pledged shares (%) of Promoter's holding (%)
0.00%
Reserves
₹84 Cr.
Equity
₹22.5 Cr.
Face Value
₹10
All Time Low / High
₹95.65 / 282.00

Adcounty Media India stock performance

Key Ratios
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Quality

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Valuation

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Price Trend

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Q.1 Is Adcounty Media India Ltd a good quality company?
Adcounty Media India Ltd is a average quality company, based on a somewhat consistent multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

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We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

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How does Adcounty Media India Ltd performance compare with that of its Peers?
Q.1 Revenue growth of Adcounty Media India Ltd vs industry peers?
Adcounty Media India Ltd revenue CAGR is 30.52%, compared to the industry median CAGR of 17.59%, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of Adcounty Media India Ltd?
Promoters hold 65.52% of the Adcounty Media India Ltd, with 0.00% of their stake pledged, indicating no pledge risk.
Q.1 Stock return of Adcounty Media India Ltd over the last decade?
Over the last - year(s), the stock has delivered a CAGR of N/A% based on the current price.
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10 Year X-Ray : Login to view analysis.

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Adcounty Media India Ltd has performed well in some of the past ten years indicating its past ten year financial track record is somewhat good

Value Creation ⓘ

Mar'22Mar'23Mar'24Mar'25TTM
ROCE % ⓘ63.3%125.8%68.5%64%-
Value Creation
Index ⓘ		3.58.03.93.6-

Growth Parameters ⓘ
Sales ⓘ3153.642.768.985
Sales YoY Gr.-72.9%-20.4%61.5%-
Adj EPS ⓘ1.34.95.18.28.9
YoY Gr.-291.2%4.3%61.4%-
BVPS (₹) ⓘ2.77.412.722.947.4
Adj Net
Profit ⓘ		27.88.213.620
Cash Flow from Ops. ⓘ2.51.54.1-0.2-
Debt/CF from Ops. ⓘ00.200-

CAGR ⓘ

9 Years 5 Years 3 Years 1 Years
Sales ⓘNANA30.5%61.5%
Adj EPS ⓘNANA87.4%61.4%
BVPSⓘNANA104.7%81%
Share Price - - - -

Key Financial Parameters ⓘ

Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity % ⓘ		46.796.850.746.825.4
Op. Profit
Mgn % ⓘ		8.919.725.326.528.9
Net Profit
Mgn % ⓘ		6.414.619.119.823.7
Debt to
Equity ⓘ		00000
Working Cap
Days ⓘ		0146227176164
Cash Conv.
Cycle ⓘ		0-61-3064145

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'22Mar'23Mar'24Mar'25
Sales31544369
Operating Expenses ⓘ + 28433251
Manufacturing Costs0000
Material Costs18312139
Employee Cost 2345
Other Costs ⓘ 81066
Operating Profit ⓘ 3101118
Operating Profit Margin (%) 8.9%19.2%25.2%26.5%
Other Income ⓘ + 0001
Exceptional Items ⓘ 0000
Interest ⓘ 0000
Depreciation ⓘ 0000
Profit Before Tax ⓘ 3101118
Tax ⓘ 1335
Profit After Tax 28814
PAT Margin (%) 6.5%14.3%19.2%20.0%
Adjusted EPS (₹)1.34.85.18.3
Dividend Payout Ratio (%)0%0%0%0%

Valuation of Adcounty Media India - Standalone

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Analyst's Notes

data not found
No data found!

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund + 4122038
Share Capital ⓘ 00017
Reserves ⓘ 4122021
Debt +0000
Long Term Debt0000
Short Term Debt0000
Minority Interest0000
Trade Payables131486
Others Liabilities ⓘ 2347
Total Liabilities ⓘ 19293251

Fixed Assets

Net Fixed Assets ⓘ +0001
Gross Block0011
Accumulated Depreciation0000
CWIP ⓘ 0000
Investments ⓘ 0111
Inventories0000
Trade Receivables10141430
Cash Equivalents 3158
Others Assets ⓘ 6131310
Total Assets ⓘ 19293251

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity ⓘ + 214-0
PBT ⓘ 3101118
Adjustment ⓘ 00-00
Changes in Working Capital ⓘ 0-6-5-17
Tax Paid ⓘ -1-3-2-2
Cash Flow From Investing Activity ⓘ + -0-4-0-4
Capex -0-0-0-0
Net Investments 0-100
Others ⓘ -0-3-0-4
Cash Flow From Financing Activity ⓘ + 00-04
Net Proceeds from Shares ⓘ 0004
Net Proceeds from Borrowing ⓘ -00-00
Interest Paid ⓘ -0-0-0-0
Dividend Paid ⓘ 0000
Others ⓘ 00-0-0
Net Cash Flow ⓘ 2-24-1

Financial Ratio

PARTICULARSMar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)46.8794.3650.8747.29
ROCE (%)63.3125.7868.5363.96
Asset Turnover Ratio1.612.221.391.66
PAT to CFO Conversion(x)10.130.5-0
Working Capital Days
Receivable Days118.4080.90116.60116.50
Inventory Days0000
Payable Days273.30161.70186.5064.10

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Adcounty Media India Ltd FAQs

The current trading price of Adcounty Media India on 12-Jun-2026 11:50 is ₹102.0.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 11-Jun-2026 the market cap of Adcounty Media India stood at ₹225.3 Cr

The latest P/E ratio of Adcounty Media India as of 11-Jun-2026 is 11.23.

The latest P/B ratio of Adcounty Media India as of 11-Jun-2026 is 2.11.

The 52-week high of Adcounty Media India is ₹282.0 and the 52-week low is ₹95.65.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Adcounty Media India is ₹84.77 ( Cr.) .

Past 10 year's financial track record analysis by Moneyworks4me indicates that Adcounty Media India Ltd is a average quality company.

The key valuation ratios of Adcounty Media India Ltd's currently when compared to its past seem to suggest it is in the Undervalued zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Adcounty Media India Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

About Adcounty Media India Ltd

Adcounty Media India Limited was originally incorporated as a private limited company under the Companies Act, 2013 in the name and style of ‘Adcounty Media India Private Limited’ dated May 03, 2017, issued by the Registrar of Companies, Central Registration Centre. Subsequently, the company was converted into a public limited company pursuant to a shareholders’ resolution passed at an Extraordinary General Meeting held on February 27, 2024 and name of the company was changed to ‘Adcounty Media India Limited’ and a fresh Certificate of Incorporation dated May 28, 2024, was issued by Registrar of Companies, Central Processing Centre.

Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimization. It leverages the latest technologies to serve a diverse range of clients spanning across various industries. The firm empowers its client-base with customized advertising solutions that are designed and developed through the lenses of customers. The company also operates multiple websites across various verticals, offers mobile apps, and provides a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients. Further, to help brands with the right user acquisition, it conducts thorough market research and deliver robust ad solutions. 

The primary objective of the company is to provide the best set of Digital media solutions and leverage technological advancements to help brands identify, target, acquire and retain the right audience for their products/services. Its adaptive and performance-driven solutions bridge the gap between demand and supply creating a judicious balance for both advertisers and publishers. 

Its range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting. 

Business area of the company

Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimization.

History and milestones

  • 2017: Incorporation of Company.
  • 2024: Alteration in Memorandum of Association due to increase in Authorized share capital. The Authorized Share Capital was increased from existing Rs 1 lakh to Rs 25 crore.
  • 2024: Alteration of Name clause of Memorandum of Association. The name of the Company was changed from ‘AdCounty Media India Private Limited’ to ‘AdCounty Media India Limited’, and the company was also converted from Private Limited Company to Public Company.

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