PSB Xchange, developed by Veefin Solutions, has been integrated with WOGOM to enable a Rs 5,000 crore credit pipeline designed to strengthen supply chain financing access for SMEs and MSMEs across India’s distribution ecosystem. The integration connects WOGOM’s network of over 7000 retailers with PSB Xchange, a unified digital credit infrastructure platform supported by 12 Public Sector Banks in India and powered by Veefin Solutions’ Technology.
Through this integration, real trade transactions generated on the WOGOM platform are connected to institutional, bank-backed financing available through PSB Xchange’s multi-lender working capital ecosystem. The collaboration is intended to simplify and accelerate working capital access for MSME retailers and distributors by enabling structured financing linked directly to live commercial activity. As adoption expands, this partnership can potentially enable over 2,000 distributors across the ecosystem to transition to institutional, bank-backed credit over time, subject to onboarding and lender eligibility.
For end users, the integration enables faster access to institutional financing, competitive bank rates and reduced paperwork. By connecting live transaction data to bank-backed liquidity, the model seeks to improve credit flow and strengthen trust across the retail supply chain ecosystem.
PSB Xchange is a unified comprehensive multi-lender embedded working capital ecosystem led by the PSB Alliance and developed by Veefin Solutions.
Veefin Solutions is a Digital Lending and Supply Chain Finance (SCF) technology product Solutions Company based in Mumbai.
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