Ashok Leyland unveils new vehicle ‘BOSS’ in Kerala

29 Oct 2013 Evaluate

Ashok Leyland has launched its new vehicle ‘BOSS’ in Kerala. The said vehicle, manufactured at the company's largest plant in Pantnagar in Uttarkhand, is available in two variants -- LE and LX -- and priced at Rs 10.5 lakh and Rs 12 lakh. Boss is launched in 9.6 tonne, 12 tonne and 13 tonne variants and soon 8 tonne and 16 tonne variants will follow.

The new vehicle was launched in Tamil Nadu last month and already 300 units have been sold. Tamil Nadu and Kerala are the target segments after which it would be launched in Maharashtra and Gujarat and then Punjab and Haryana.

Ashok Leyland has six manufacturing facilties with a total capaicty of 150,000 units. For BOSS trucks, which are being built at the Pantnagar plant, the capacity is 100 trucks per day.

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