HDFC Bank launches rural Financial Literacy Initiative in Chhattisgarh

30 Oct 2013 Evaluate

HDFC Bank has launched its rural Financial Literacy Initiative in Chhattisgarh under the aegis of the Reserve Bank of India (RBI) at the village of Jamgaon, near Raipur. This initiative complements the Bank’s efforts to support inclusive growth and take formal banking services to the remote corners of India. Through this initiative, the bank will conduct a series of 2 literacy camps in each of its rural branches in Chhattisgarh. This is the first programme to be organised by the bank in the state. The Bank will extend its Financial Literacy initiative to 22 villages.

These camps will give participants a conceptual understanding of financial products and services, using material provided by the RBI. The Bank will use the Financial Literacy Guide & posters, as the standard curriculum while conducting these camps. This material is currently available in Hindi and English, allowing participants to learn the material in the language they are most comfortable with. The Financial Literacy Guide is a comprehensive document that contains a note for trainers, guidelines on how to conduct the camps, and financial literacy material.

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 28.5 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of September 30, 2013, the Bank had a distribution network with 3,251 branches and 11,177 ATMs in 2022 cities/towns.

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