ITC to enter into ready-to-drink juices business: Report

01 Nov 2013 Evaluate

ITC is reportedly all set to foray into branded ready-to-drink juices business. In this regard, the company is close to acquiring Bangalore-based Balan Natural Food’s B Natural brand to roll out packaged fruit juices under its foods category. The deal is in the final stages and could be valued at Rs 100-200 crore.

Further, the company is eyeing a turnover of Rs 15,000 crore from its non-cigarette FMCG business by 2017-18 against Rs 7,000 crore in 2012-13. ITC’s non-cigarette business includes branded packaged foods, personal-care, lifestyle apparel, education and stationery, incense sticks and safety matches.

At present, the company’s food business spans four categories - staples, snack foods, ready-to-eat foods, and confectionery that include biscuits, aata noodles, candy and chips.

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438.00 -1.95 (-0.44%)
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