Creative Newtech has launched WOZOYO, a new consumer technology and lifestyle brand designed for the affordable-premium segment, under its subsidiary Secured Connection (Hong Kong). WOZOYO represents a new expression of technology - one shaped not just by performance, but by philosophy. At its core, WOZOYO is innovative in thinking, cool in expression, chic in design, and reliable in performance. Designed in Japan with love for the world, WOZOYO is shaped by experience.
The launch represents a strategic step in the company’s evolution and marks the company's expansion into consumer technology brand ownership. It reflects a natural progression from enabling global brands to creating proprietary brands, allowing the company to participate more deeply across the consumer technology value chain.
Rather than focusing on a single product category, WOZOYO has been designed as a consumer technology brand built around evolving lifestyle needs. The initial portfolio includes charging essentials, audio products, laptop accessories, connectivity solutions, and smart home products. Categories include surge protectors, wireless chargers, wall chargers, travel adapters, charging cables, Bluetooth speakers, soundbars, headphones, TWS earbuds, docking stations, USB hubs, adapters, air purifiers, and related consumer technology products.
Creative Newtech is a well-established company in India’s Information and Communication Technology distribution market. Through a robust network of partners and distribution channels, the company has made a strong foothold in the IT distribution market in the country.
