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Mini Diamonds introduces 'Make to Order' service for retail customers

20 Jul 2026 Evaluate

Mini Diamonds (India), through its wholly owned subsidiary Namra Jewels, has introduced a Make to Order (MTO) service for retail customers across its online and offline platforms.

The initiative enables customers to have jewellery crafted in accordance with their individual preferences, including design, diamond specifications, metal choice, size and other customization requirements. Every piece will be manufactured against confirmed customer orders, offering a personalized buying experience while maintaining the company’s quality and craftsmanship standards.

The MTO model reflects Namra Jewels’ focus on evolving consumer preferences for personalized jewellery and a more consultative purchase experience. At the same time, it supports a demand-driven manufacturing approach that is expected to optimize inventory deployment, improve working capital utilization and provide greater flexibility in responding to changing customer requirements and design trends.

Mini Diamonds (India) is engaged in business of manufacturing, Trading & Exporting of Cut & Polished Diamonds / Studded Jewelry.

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