Monika Alcobev has entered into a strategic partnership with Angostura, the globally recognized producer behind the world’s leading bitters and one of the Caribbean’s most awarded rum portfolios. Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura’s portfolio across key Indian markets. The portfolio includes Angostura 5-Year-Old Rum, Angostura Aromatic Bitters, and Angostura Orange Bitters. The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other states.
The collaboration arrives at a time when India’s premium spirits segment continues to witness rising interest in craft cocktails, authentic global labels, and elevated drinking experiences. With Angostura’s deep-rooted legacy in cocktail culture and Monika Alcobev’s strong distribution and market-building capabilities, the partnership is expected to strengthen the brand’s presence across leading bars, restaurants, retail outlets, and hospitality destinations in the country.
For Monika Alcobev, the partnership represents a larger strategic push towards expanding premium and globally respected spirits labels within India’s evolving alcobev market.
Monika Alcobev is primarily engaged in business of dealing in sales and marketing and distribution of premium wines and spirits in domestic and international market.
