Mini Diamonds (India) has informed that its wholly owned subsidiary, Namra Jewels, is launching an exclusive men’s jewellery collection. The collection will be introduced progressively across the brand’s online and offline channels throughout the festive season, ensuring a steady addition of new designs and styles during the period. The range will feature contemporary gold lab-grown diamond jewellery, including cufflinks, bracelets, rings, brooches and other accessories designed for versatile and comfortable wear. Men’s jewellery is increasingly moving beyond traditional and occasion-based purchases, with consumers adopting jewellery as an expression of personal style and incorporating it into formal, festive and everyday fashion. The addition of this category will enable Namra Jewels to reach a new line of customers and strengthen its positioning as a wider lifestyle jewellery brand. The launch is expected to improve customer engagement, increase digital traffic and physical store footfall, create additional gifting opportunities and support the continued expansion of Namra Jewels’ consumer-facing business.
The above information is a part of company’s filings submitted to BSE.
