ITC has acquired 13,445 equity shares (through secondary purchase), representing 52.5% of total shareholding, of Sproutlife Foods (Sproutlife) for a consideration of around Rs 645 crore. With this, the company has completed the acquisition of 100% of the entire share capital of Sproutlife. Accordingly, Sproutlife has become a wholly owned subsidiary of the company with effect from September 28, 2026.
Sproutlife is engaged in the business of manufacturing and selling food products under the trademark ‘Yoga Bar’. Positioned as a digital first brand, Yoga Bar has high salience of on-line sales (D2C, e-commerce platforms etc.) with growing presence in offline stores.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
