HDFC Bank opens two rural mini branches in Madhya Pradesh

29 Nov 2013 Evaluate

HDFC Bank has opened two new rural branches in Madhya Pradesh. The new branches are rural mini-branches serviced by two members located in unbanked areas. The local population in these villages has hitherto had no access to formal banking services. The new branches are located at Muradabad in the Khargone district and Barethi in the Chattarpur district of Madhya Pradesh. A mini branch is one of the new-format branch models introduced by the Bank, to take formal banking services to people in unbanked and underbanked areas.

The mini branch is designed to be cost-effective by maximizing efficiency of space, infrastructure, technology and processes. The product range at a mini branch is comparable to that in a traditional branch and the two members are available to provide customers an array of services. The two-person branch works closely with the nearest large branch, operating as hub and spoke to cater to a particular geography and ensure that all products and services are made available to customers.

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 28.5 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of September 30, 2013, the Bank had a distribution network with 3,251 branches and 11,177 ATMs in 2022 cities/towns.

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