Creative Newtech has entered into a brand license agreement with AT&T Intellectual Property, LLC, for specified technology infrastructure products under the globally recognised AT&T brand. As America’s largest wireless and fiber provider, AT&T is engineering the connected world, delivering advanced connectivity that's reliable, fast, and future-ready.
Under the agreement, Creative Newtech has been granted a licence to use AT&T trademarks and trade dress in connection with the manufacturing, marketing, commercialisation and sale of specified licensed products. The agreement marks an important addition to Creative Newtech's Brand Business portfolio, expanding its presence into technology infrastructure categories and creating opportunities to develop and commercialise AT&T-branded products across dynamic markets.
The agreement provides a framework for Creative Newtech to develop the AT&T branded product portfolio within the licensed territories, with the introduction of products and expansion into markets to take place in phases, subject to the terms of the agreement and applicable approvals. The agreement provides a framework for geographical expansion across India, Southeast Asian countries, the Middle East, Africa, New Zealand and Australia. This creates opportunities for Creative Newtech to progressively introduce and develop its licensed AT&T-branded product portfolio across these markets, subject to the terms of the agreement and applicable approvals.
Creative Newtech is a well-established company in India’s Information and Communication Technology distribution market. Through a robust network of partners and distribution channels, the company has made a strong foothold in the IT distribution market in the country.
